Mud Pie Makes MAGIC

Mud Pie Makes MAGIC

STONE MOUNTAIN, GEORGIA, (February 5, 2015) - Mud Pie will showcase fashion and fashion accessories at WWDMAGIC in Las Vegas for the first time this February.  MAGIC is the world's largest fashion marketplace for apparel, footwear, accessories and manufacturing, attracting over 60,000 industry insiders bi-annually.

Fashion has become the fastest growing category for Mud Pie, a powerhouse in the gift industry.  In 2010, Mud Pie introduced a small collection of resort wear and totes as a new category for their boutique retail customers.  Today, the collection includes dresses, daywear, separates, cover-ups, handbags, hats and totes.  Virtually everything in the collection is easy wear/easy care and retails for under $100.

As demand for unique, affordable fashion grows, Mud Pie aims to capture a greater share of the retail pie by showing at strategic trade events such as WWD MAGIC.   Mud Pie President, Fred Pannek, commented, “Retailers are hungry for feminine silhouettes that are fun, fresh and affordable, and that is our forte.  Shows like MAGIC put us in front of a new buyer audience ”

About Mud Pie
Mud Pie is an award-winning, lifestyle collection of innovatively designed and affordably priced gifts, apparel and accessories.  Based in Stone Mountain, Georgia, the company is comprised of 3 divisions-- Mud Pie Fashion, Mud Pie Kids and Mud Pie Living with product available in over 16,000 specialty retailers and department stores and through major e-tailers.

For more information visit
Mud Pie …because every day is a gift. 

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Media Contact:
Ellen Fruchtman, Mud Pie
678-937-9696 Ext 199


Andrea Wetherington, Mud Pie
678-937-9696 Ext 177